Selling homes in economic crisis
Banks, savings banks, developers, individuals have a huge inventory of homes that do not get put on the market. Selling houses is a difficult art in the current … There are extraordinary professionals that display the best services without success …
We picked up some tips, tricks, methods to sell homes and real estate during the economic crisisy. Our 10 gold tips are:
1. Set a realistic price in current market conditions. You can not sell if your immediate environment this type of housing is given to the lowest price, or given the fact that it does not sell any property. Take time to read about the prices of similar homes that are for sale.
2. Unlike housing. With the level of unemployment in Spain and the very low level of activity in construction is readily available and very cheap postponed deadlines to differentiate your home. Enter substantial improvements to distinguish cheap property for sale. Innovation and product differentiation. Home automation, Internet access, aesthetics, fencing, painting, gardening, a home “green” solar panels, energy saving, etc.. and so on. … can be very small investment which separate housing and reassess. Take care of details. Leave it as if you were to live you, but depersonalize the house: no personal details.
3. Provides favorable conditions for financing and paying for housing. The worst thing for a developer or owner is not selling and maintaining stocks. Posed formulas deferred sales milestone payments after passing the worst of the crisis. Make a custom suit the buyer. Everyone thinks that the crisis will not last more than two years, if you avoid stress of uncertainty in bad times, will become more daring to buy the house you like or need.
4. Concentrate your efforts in promoting housing in those groups or segments that can really be interested. If you have previously solved the above issues is time to think about promoting housing. Can you get in touch with the families of people living near your home? Sometimes a promotion among people living nearby is the best way to sell. People want to have your friends and family near where they live ….
5. Sell to people who come back to the city. Is there somewhere in your city or place that is creating new jobs that come from outside? Immigrants, expatriates … Get contact. Make attractive brochures, unique. Offers car and find them housing teach.
6. Sell the house and its surroundings. Identify all the strengths of the environment one by one, put them on a digital map (eg Google Maps) and “sell them” also in conjunction with housing. They can identify how much time you walk or by car, bus, the nearest pharmacy, health center, school, grocery stores, movie theaters, restaurants, parks, recreation, or the most interesting services. It may be a central location, or a future site, quiet …. both have their advantages … Identify them and sell them well!!
7. Foreign demand exists and the Internet can get to connect to it, consider it. Conventional markets UK, Germany, Scandinavia are down … But what if they changed the product (point 2), have different and you have done to your liking …. In any case there are new untapped markets: Russia, Eastern Europe, Arab countries, Turkey …
8. Promote your home on the Internet wisely. You have many possibilities for the sale of housing sites, ads, social networking (twitter, facebook …)… But the best is to try to sell it in places where your home is not much competition and give it a very particular approach. I leave a link as an example: Tutipi. Tutipi in English.
9. Make friends with the friends of your potential customers. Lawyers, notaries, hoteliers, tourism professionals, carriers … social networks can be a mechanism to do it fast and cheap.
10. Numbers and make plans to see how much you can delay the sale of your home. Sometimes it is better to wait when the market is at its best, because eventually it will force the price down too much. Plan to stay with the home and how to resist financially until the market returns to be higher.
